BOOTY O's

What started as a simple idea for a t-shirt graphic became a pop culture trend. Let’s package the New Day’s new t-shirt in a cereal box… we’ll call it Booty O’s- made with 100% positivity. It instantly became the #1 selling item and naturally the WWE fans demanded the actual cereal. That eventually happened along with a giant box of Booty O’s appearing on stage at WrestleMania.

BRANDING AND T-SHIRT PACKAGE DESIGN
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BRANDED EXPERIENCE & MARKETING
SPORTS BRANDING
BRANDED EXPERIENCE & MARKETING
SERIES KEY ART & MARKETING
ON-AIR CAMPAIGN
DIRECT TO CONSUMER
SERIES KEY ART & MARKETING
SHOW LAUNCH CAMPAIGN & BRANDING
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING
ON-AIR CAMPAIGN
PRO SOCIAL CAMPAIGNS
BRANDED EXPERIENCE & MARKETING
CHAMPIONSHIP TITLES & TROPHYS
THEATRICAL KEY ART
ON-AIR/DIGITAL MEDIA CAMPAIGN
Launch Campaign
HOLIDAY VIDEO CONTENT
BRAND IDENTITY
BRANDED EXPERIENCE & MARKETING
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING
BRANDED EXPERIENCE & MARKETING
SERIES KEY ART & MARKETING
SERIES KEY ART & MARKETING
Animated Logo Mnemonic
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING