With a name that comes directly from one of Dwayne “The Rock” Johnson’s most famous catchphrases. SmackDown has been the destination for the unrivaled action and unmistakable swagger worthy of its iconic name for 20 years. What better way to premiere the iconic show on FOX than a sold-out celebration at LA’s Staples Center? We designed a new logo, branded the arena, and partnered with the FOX Sports marketing team to create
“We’re All Superstars,” a memorable launch campaign about how everyone speaks the language of WWE.
