WrestleMania 29

WrestleMania is the annual signature event for WWE, bringing hundreds of thousands of the fans to the host city for a week of sold-out events and viewed by millions around the world. A massive pop-culture extravaganza celebrates the culmination of storylines at the grandest showcase of the year. One of the world’s top 10 most valuable sports event brands according to Forbes. Responsible for defining the theme, creating the branding and the creative execution of marketing across all media.

logo design
METLIFE STADIUM, ATTENDANCE 80,676
ON-AIR PROMO
key art

WrestleMania Axxess fan interactive experience

An immersive four-day, multi-session ticketed fan festival. Responsible for all aspects of branding and promotion and helping put smiles on the faces
of thousands.

BRANDED EXPERIENCE & MARKETING
SPORTS BRANDING
BRANDED EXPERIENCE & MARKETING
SERIES KEY ART & MARKETING
ON-AIR CAMPAIGN
DIRECT TO CONSUMER
SERIES KEY ART & MARKETING
SHOW LAUNCH CAMPAIGN & BRANDING
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING
ON-AIR CAMPAIGN
PRO SOCIAL CAMPAIGNS
BRANDED EXPERIENCE & MARKETING
CHAMPIONSHIP TITLES & TROPHYS
THEATRICAL KEY ART
ON-AIR/DIGITAL MEDIA CAMPAIGN
Launch Campaign
HOLIDAY VIDEO CONTENT
BRAND IDENTITY
BRANDED EXPERIENCE & MARKETING
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING
BRANDED EXPERIENCE & MARKETING
SERIES KEY ART & MARKETING
SERIES KEY ART & MARKETING
Animated Logo Mnemonic
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING