WrestleMania is the annual signature event for WWE, bringing hundreds of thousands of the fans to the host city for a week of sold-out events and viewed by millions around the world. A massive pop-culture extravaganza celebrates the culmination of WWE's storylines at the grandest showcase of the year. One of the world’s top 10 most valuable sports event brands according to Forbes. WrestleMania 32 was the highest grossing, most attended, watched and social event in WWE history; in addition, generated $170 million in economic impact for local area. Responsible for defining the theme, creating the branding and the creative execution of marketing across all media.
An immersive four-day, multi-session ticketed fan festival. Responsible for all aspects of branding and promotion and helping put smiles on the
faces of thousands.
A 10,000 square foot retail shopping experience. Not only responsible for the decor and promotion of store, but also designed all consumer products sold at Superstore, pop-up shops and within the stadium. Record breaking sales of $4.5 million.
Similar to a television network upfront, the Summit is where the WWE’s leadership and star talent present the company’s strategic plans and partner awards. Responsible for the visual presentation, script writing and entertainment integrations.
