WWE Corporate Identity Redesign

Redesign of the iconic WWE identity in 2014. WWE is the pinnacle of live-action entertainment. Its attitude is reflected in the sleek lines and sharp edges of the dynamic logo. Strong, angular and contemporary, it’s the heroic embodiment of the power and action that defines the brand.

Previous logo (2002-2014)
wwe championship title belt

WWE Flagship Show Branding: RAW

WWE has three distinct global brands with live events broadcasted from arenas every week. Monday Night RAW is the longest running episodic show in TV history. Broadcasted live on USA Network. Redesigned the branding in 2019.

logo design

SMACKDOWN

2-hour live spectacular airing on FOX every Friday night. Redesigned the branding in 2019.

logo design

NXT

From an underground movement to an undeniable success, NXT forges the future of WWE on USA Network. Designed the identity since its
inception in 2010.

logo design
BRANDED EXPERIENCE & MARKETING
SPORTS BRANDING
BRANDED EXPERIENCE & MARKETING
SERIES KEY ART & MARKETING
ON-AIR CAMPAIGN
DIRECT TO CONSUMER
SERIES KEY ART & MARKETING
SHOW LAUNCH CAMPAIGN & BRANDING
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING
ON-AIR CAMPAIGN
PRO SOCIAL CAMPAIGNS
BRANDED EXPERIENCE & MARKETING
CHAMPIONSHIP TITLES & TROPHYS
THEATRICAL KEY ART
ON-AIR/DIGITAL MEDIA CAMPAIGN
Launch Campaign
HOLIDAY VIDEO CONTENT
BRAND IDENTITY
BRANDED EXPERIENCE & MARKETING
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING
BRANDED EXPERIENCE & MARKETING
SERIES KEY ART & MARKETING
SERIES KEY ART & MARKETING
Animated Logo Mnemonic
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING