A fearless creative leader within sports, entertainment and media industry. Exceptional record of building innovative brand and creative strategies, inspiring high-performance teams to produce captivating content that ignites passionate fan bases and drives conversation. A collaborative architect of brands and storyteller who brings progressive design instincts and bold vision to the table. Thrives in fast paced environments with ability to decipher ambiguity, disrupt categories and drive growth.

Highlights & Achievements

  • Built and led the WWE in-house creative agency which spearheaded the evolution of the global sports & entertainment brand to help change perceptions and transform the $500M business to a $1B juggernaut.
  • Helped launch the XFL by providing the creative vision for the identity of the professional football league
    and all eight teams.
  • Pivotal in elevating WrestleMania, WWE’s annual signature event, into a pop cultural phenomenon
    and one of the world’s most valuable sports events brands.
  • Established the brand identify and led the launch of direct-to-consumer streaming service, WWE Network.

Professional Experience

GENVID ENTERTAINMENT

Executive Creative Director, Marketing 2023-2024
Dedicated to shaping distinct community-centered entertainment experiences by providing creative strategy across
all marketing channels for cutting edge interactive live entertainment that blends streaming content with the immersion and interaction of video games. Oversaw an in-house creative team, agencies and external resources focused on branding and crafting integrated multimedia content and brand campaigns that connected with audience and drove engagement.

WWE

Senior Vice President, Creative Services, 2012-2021
‍Vice President, Creative Services, 2007-2012
Led and inspired the internal creative agency responsible for defining, driving and continuously elevating the overall creative expression and brand identity of the global sports & entertainment organization, as well as the personas of its stars across multimedia platforms and consumer touchpoints. Successfully revitalized the WWE brand on a worldwide scale by translating business objectives into innovative creative strategies through audience-centric campaigns and content. As a member of the senior leadership team reporting to the CMO, I helped build new global brands, develop culture moving creative and launch immersive experiences that created an emotional connection and grew a rabid fan base around the world.

XFL

Head of Brand & Creative, 2018-2020
Led brand creative for one of the most successful launches of a new professional sports league. Developed the
brand identity of the league and all 8 teams, including logos, uniform design and brand guidelines for all touch points. Built the internal creative agency to support the football league, teams, marketing departments, digital products and consumer products. Collaborated with television partners (FOX Sports, ABC, ESPN) to develop all network graphics packages and on-air promotions.

SMAY VISION

Creative Director/Partner, 1995-2007
Co-founded agency creating award winning branding, packaging and advertising for the music and entertainment industry. Managed day-to-day operations including creative strategy, production, budget, and client presentations. Worked directly with the artists, management, producers and marketing teams to develop and grow business in the marketplace. Clients included Sony Music Entertainment; Universal Music Group; Warner Music Group; MTV; HBO; Experience Hendrix; The Rock & Roll Hall of Fame; Billboard; The Source Sports; and NY Underground Film Festival.