WWE SUMMERSLAM Las Vegas

WWE’s annual summer blockbuster featured a marque match and an all-star lineup. Responsible for defining the theme, creating the branding and the creative execution of marketing across all media.

ALLEGIANT STADIUM, LAS VEGAS. ATTENDANCE 51,326
Key art
DIRECT TO CONSUMER
fan experience branding
RETAIL STORE DÉCOR
BRANDED EXPERIENCE & MARKETING
SPORTS BRANDING
BRANDED EXPERIENCE & MARKETING
SERIES KEY ART & MARKETING
ON-AIR CAMPAIGN
DIRECT TO CONSUMER
SERIES KEY ART & MARKETING
SHOW LAUNCH CAMPAIGN & BRANDING
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING
ON-AIR CAMPAIGN
PRO SOCIAL CAMPAIGNS
BRANDED EXPERIENCE & MARKETING
CHAMPIONSHIP TITLES & TROPHYS
THEATRICAL KEY ART
ON-AIR/DIGITAL MEDIA CAMPAIGN
Launch Campaign
HOLIDAY VIDEO CONTENT
BRAND IDENTITY
BRANDED EXPERIENCE & MARKETING
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING
BRANDED EXPERIENCE & MARKETING
SERIES KEY ART & MARKETING
SERIES KEY ART & MARKETING
Animated Logo Mnemonic
CHARACTER DEVELOPMENT
SERIES KEY ART & MARKETING