Led creative behind one of the most successful launches of a new professional sports league. Responsible for the branding and identity of the league and its eight inaugural teams, including logos, uniform design and brand guidelines for all touch points including stadium graphics and consumer products. Developed the brand identity, positioning and guidelines for the league and all its events, marketing platforms and digital and social presence. Collaborated with television partners (FOX, ESPN) to create all network graphics packages and on-air promotions.
